Sellers April 2, 2023

This is the Best Color to Paint Your House if you Want to Sell it Fast, Experts Say.

We polled experts about the paint colors homebuyers like most; here’s what they said.

Carlo Viscione: industrial-style kitchen with dark blue units, parquet flooring and grid-pattern white splashback tiles
(Image credit: Darren Chung © Future)

When it comes to painting your house before you list it, it’s not about you – it’s about potential buyers.

Red, orange, yellow, green, blue, purple, brown, black. The primary colors we learned in school are beautiful in a box of crayons. When you’re putting your home on the market: not so much.

You may love colonial red living and dining rooms, watery blue bathrooms, and bright yellow kitchens. The problem is that buyers might not share your taste. Normally, you don’t really care if other people like your taste in paint colors. But you do care when these colors could cause your house to languish on the market.

What’s the best color to paint your house before putting on the market?

 

Bathroom color ideas

We love this rosy pink shade from Benjamin Moore, especially in a bathroom. But according to real estate experts, poppy hues aren’t always a hit with homebuyers.

(Image credit: Benjamin Moore)

According to Candice Williams, a real estate agent at Re/Max Space Center in League City, TX, a neutral color, such as beige, light grey, or a warm white is your best choice. “Neutral colors take the attention away from the walls and redirect it to the openness and flow of a home,” she says.

On the other hand, bold colors distract buyers. They can walk and chew gum, but according to Williams, they can’t digest your bold colors while also imagining their own belongings in your home.  “And this changes the discussion to whether they want to deal with the hassle of painting to match their personal style.”

Karen Kostiw, an agent at Coldwell Banker/Warburg Realty in New York, NY agrees. “A neutral paint palette should be used for a prospective buyer to envision their lifestyle,” she says. “Warm whites, beiges and grays are the go-tos and paints now come in many beautiful hues to choose from.”

The most neutral of neutrals: white.

When pressed to choose just one color, white is the overwhelming color choice among our experts – and many of them also prefer specific shades of white paint.

“The best color to paint your home is Decorators White by Benjamin Moore,” says Kathryn Landow, also an agent at Warburg Realty. “A white room creates an open feeling and can make spaces appear larger, and this clean coat won’t be too stark of a white and will add a modern clean feel.”

Her colleague, agent George Case of Warburg Realty, admits that he’s not a fan of the “just paint it all white” school of staging. “However, I love Farrow and Ball’s Wimborne White, because it’s warm and clean – a tough combo to beat.”

Skimming Stone and Wimborne White

Farrow & Ball’s Wimborne White on the doors

(Image credit: Farrow & Ball)

We also asked a home stager, Justin Riordan, who is an interior designer, architect and founder of the Portland, Seattle and LA home staging company Spade and Archer Design Agency(opens in new tab),” for his recommendations. He agrees that white is the best color to paint your home when you want to sell it.

“We want two qualities in every house we put on the market: It should be filled with light and easy for the buyer to move into,” Riordan says. And white fits the bill perfectly.

“Every color has a number assigned to it, called the Light Reflectance Value or LRV,” he explains.” And the higher the number, Riordan says the more light bounces off that color, as opposed to being absorbed into it. “White has the highest LVR – even higher than a mirror which is very directional in its reflectiveness, but not as efficiently as white.”

He admits that he doesn’t use white in extremely traditional spaces, since it can sometimes be too harsh. “Cream has just enough softness to keep the traditional space easy to read while still being light.”

And the beauty of white/cream is a seamless blending in any background. “We have no idea if the new buyer will have neutral mid-century modern furniture or Louis the 16th furnishings in Rainbow Bright colors,” Riordan says. But it doesn’t matter, because he says the furniture won’t clash with cream or white. “Keep in mind that of all the people in the world who might buy this house, you are not one of them, so design for the ‘unknown buyer.’”

SO WHAT ARE THE BEST COLORS TO PAINT YOUR HOUSE BEFORE YOU SELL IT?

We got Riordan to share his specific color recommendations for walls, ceilings, and cabinets throughout the house. Here’s what he recommends:

Walls: Benjamin Moore, Superwhite PM-1in Flat or Benjamin Moore, Navajo White OC-95 in flat

Trim, cabinets and doors: Benjamin Moore, Superwhite PM-1 in semigloss or flat

Ceilings: Benjamin Moore, Benjamin Moore Superwhite PM-1 in flat

Bathroom walls and ceiling: Benjamin Moore, Superwhite PM-1 in eggshell

Kitchen walls: Benjamin Moore Superwhite PM-1 in Eggshell or Benjamin Moore, Navajo White OC-95 in eggshell

In The News April 2, 2023

WSJ: A Tale of Two Housing Markets: Prices Fall in the West While the East Booms

In an unusual pattern, the 12 major housing markets west of Texas, plus Austin, saw home prices fall in January, while the opposite happened in the rest of the country.

 

The United States is a country of two housing markets. In one, home prices are falling from a year ago. In the other, they’re still posting annual gains. That division runs right down the center of the U.S. In all of the 12 major housing markets west of Texas, plus Austin, home prices fell in January on an annual basis, according to mortgage-data firm  Black Knight Inc.’s home-price index. In the 37 biggest metro areas east of Colorado, except Austin, home prices rose year-over-year. This pattern of geographical disparity is highly unusual, if not unprecedented, housing analysts say. “We’ve never seen anything quite like this where it’s so stark, west to east,” said Andy Walden, vice president of enterprise research strategy at Black Knight.

Home prices are falling in the West, while prices in the East are increasing.

 

After more than two years in which the pandemic-driven housing boom and low mortgage rates boosted prices in every corner of the U.S., from big cities to small towns, the country’s housing markets are now diverging, responding increasingly to local factors such as affordability, supply and job growth. Certain housing markets in the West have enjoyed long price run-ups since the 1990s, when the rapid growth of the technology industry fueled a housing market boom. Now, the cities most closely associated with tech have the fastest falling home prices. San Jose, Calif., and San Francisco home prices were down more than 10% from a year earlier in January, and Seattle prices fell 7.5%.

In the Eastern half of the U.S., Florida and other Southern markets are still attracting companies and adding jobs. Orlando home prices were up 9.3%, while Miami prices rose 12%, the top increase among the 50 biggest metro areas. A slew of financial companies moved to Miami in 2021 and 2022, and their employees are still arriving, said Judy Zeder, an agent with the Jills Zeder Group at Coldwell Banker Realty in Miami. “We still have a lot of buyers who are here that we still can’t find homes for,” she said. In places such as Hartford, Conn., and Buffalo, N.Y., more affordable homes and limited housing supply supported annual price gains around 8% in January.

“The uptick in interest rates does not seem to have had any effect on our market,” said Lisa Barall-Matt of Berkshire Hathaway HomeServices New England Properties in West Hartford, Conn. Housing markets in the state lagged behind most of the country for years following the housing crisis. She said the area’s relative affordability compared to Boston and New York is now keeping demand strong.

Alison and Dylan Conway, who are expecting their first child in May, are moving from Maryland to Connecticut to be closer to family. They lost out on three offers in the Hartford area to higher bidders before having their fourth offer accepted for a three-bedroom house in East Hampton, Conn. “We really didn’t think that it was going to be so competitive,” Ms. Conway said.  “We went to several open houses in Connecticut, and there were 20 cars packed outside the second it opened. It was wild.” Existing-home sales rose in February, snapping a 12-month streak of declines, the National Association of Realtors said last week. The median existing-home sale price fell 0.2% in February to $363,000, the first year-over-year decline in 11 years.

Many economists expect home prices to fall further on an annual basis this spring or summer, as Western markets continue to slide and some Eastern markets start posting year-over-year declines. Metro areas in the Southeast that experienced big price run ups in recent years such as Nashville, Tenn., or Raleigh, N.C., are especially vulnerable to price declines, analysts say. The housing market is at a pivotal moment heading into the crucial spring selling season. Declining mortgage rates in December and January spurred a pickup in activity, but some of the momentum halted in February as rates started to climb again.

San Francisco’s home prices have dropped more than 10% from a year ago, while Miami’s continue to rise. SHELBY KNOWLES FOR THE WALL STREET JOURNAL, BRYAN CEREIJO FOR THE WALL STREET JOURNAL

 

The average rate on a 30-year fixed mortgage was 6.42% last week, down for the second straight week but up from 6.09% in early February, according to Freddie Mac. The Federal Reserve approved its ninth consecutive interest-rate increase Wednesday and said it was too soon to tell how recent turmoil in the banking industry could slow the economy. The metro areas posting the biggest price declines tend to fall into two categories: markets where prices skyrocketed in recent years as people moved in from other states, such as Phoenix and Austin, and markets where prices didn’t surge as dramatically during the boom but that were already prohibitively expensive, such as San Francisco and Los Angeles, said Black Knight’s Mr. Walden.

The hard-hit California markets have long been some of the nation’s priciest. Housing costs up and down the West Coast surged in the 2010s as the tech boom generated new high-paying jobs and enormous wealth. San Francisco home prices rose 112% between January 2012 and January 2020, outpacing a national 58% gain in that period, according to S&P Dow Jones Indices. The median existing single-family home-sale price in San Francisco was $1.465 million in February, down from a peak of $2.06 million in March 2022, according to the California Association of Realtors. West Coast markets have also long been supply constrained due to high land costs and regulations on new-home construction.

As home prices hit new highs in 2021 and early 2022, these markets became even less affordable. In Los Angeles, about 63% of the area’s median household income would be needed to make mortgage payments on the average priced home in January, according to Black Knight. Laura Johnson, a 59-year-old technology project manager, put her Seattle house on the market in September for $800,000. In October, after dropping the price to $745,000 and getting no offers, she took the house off the market. “In Seattle, sales just completely dropped off,” she said. Ms. Johnson relisted her home in February for $750,000. “I was very cautious about putting it back on,”  she said. She cut the price to $740,000 last week. If she sells her home, Ms. Johnson plans to move to Florida.

Laura Johnson has been unable to find a buyer for her home in Seattle.
CHONA KASINGER FOR THE WALL STREET JOURNAL (2)

 

Seven of the 10 least-affordable markets in January were in the West, including San Francisco, Seattle and Los Angeles, according to Black Knight. Along with those, the quickest areas to slow down when mortgage rates rose in 2022 were the “Zoomtowns”—the metro areas that experienced rapid population growth during the pandemic as remote workers and retirees moved to lower-cost housing markets.

The housing markets in cities such as Boise, Idaho, Phoenix, and Austin had become flush with money from out-of-state buyers and less affordable to those with local incomes. As rates climbed, demand slowed sharply, weighing on prices. The median home-sale price in Idaho’s Ada County, which includes Boise, was $492,115 in February, down 10.5% from a year earlier, according to Boise Regional Realtors. That price is almost $130,000 above the median price nationally, making it unaffordable, or at least less of a bargain, for many out-of-state buyers.

“Now you have to have some other compelling reasons why you are looking at the Boise market other than just pricing,”said Debbi Myers, president of Boise Regional Realtors. That’s good news for local shoppers, who are facing less competition, she said. Nearly all the frothiest housing markets going into last year were West of the Mississippi River. In January 2022, an analysis from Florida Atlantic University and Florida International University named Boise, Austin and Ogden, Utah, as the most overvalued housing markets in the U.S. Eight of the top 10 most overvalued markets that month were in the West, Mountain West or Texas.

This year, some of the most stretched prices can be found further east, a sign that prices in these markets may turn negative on an annual basis soon. In January, the analysis found Atlanta, Cape Coral, Fla., and Charlotte, N.C., were the most overvalued, based on how far prices have risen above their long-term pricing trends. The top 10 were all in the South and Midwest. “Markets are overpriced,” said Ken H. Johnson, a real-estate economist at FAU, but “they’re not as overpriced as the markets a year ago.”

Boise, Idaho, was named the most overvalued housing market in the U.S. in early 2022.
A year later, Charlotte, N.C., is considered one of the most overvalued.
KYLE GREEN/BLOOMBERG NEWS, ANGELA OWENS/THE WALL STREET JOURNAL

 

Even with more price declines expected, lower-than-normal supply of homes for sale is one reason that economists and market participants say the current housing slump won’t bring the national price collapse that followed the subprime crisis. The U.S. had a low inventory of homes for sale heading into the pandemic and the number of active listings is still well below pre-pandemic levels. Home builders have been hampered by supply-chain issues and labor shortages. Most homeowners with mortgages have a current rate below 4%, and many don’t want to give up their current rate and pay a higher rate for a different house. Many homeowners are also sitting on large cushions of equity, which is likely to prevent a big wave of foreclosures and distressed sales.

“Home prices absolutely are going to drop” in many markets, said Matthew Gardner, chief economist at Seattle-based brokerage Windermere Real Estate. But “the only time you see a significant decline in home values is when you see significantly more supply than you do demand, and that is not going to happen.” Joe Stanich and Cait Peltyszyn started looking to buy a house in northern New Jersey in December, but they were discouraged by the lack of inventory and the persistence of higher borrowing costs. The couple had an offer accepted on a two-bedroom home this month, but the seller backed out to accept a higher competing bid, Mr. Stanich said.“It is frustrating,” he said. “Any talk of the market coming back to reality, or at least cooling off, coming down, is not playing out in this area.”

Write to Nicole Friedman at nicole.friedman@wsj.com

Market Updates March 22, 2023

March Madness = Market Madness

Usually when someone mentions March Madness we think of basketball, but that also describes the real estate market in our area right now.  The national narrative on the news is grim, but things are picking up.  Pending home sales, an important market indicator, were up 8% nationally in January on top of a 2.5% gain in December.  Our local market here in Fairfield County is quite robust.  After a slower November and December, things are really picking up. The number of people attending Open Houses is higher than pre-pandemic levels, and agents are still receiving multiple offers, many over asking.

Homes in our area are typically trading at 8-15% over asking, making it tricky and intimidating for buyers to stay engaged and submit competitive offers.  We have strategies to help buyers feel confident and compete in this market so please reach out if you are thinking of buying.  You won’t win if you don’t play!

Homes that are trading over asking have a couple of things in common: price and presentation.  If you’re a seller and your home is adequately prepared for market (all repairs done, good curb appeal, updated), and it’s priced correctly, it will trade quickly.  Price matters!!  It’s very tempting for sellers to “test” the market by listing their home at an increased price – we get it.  But the longer a home stays active on the MLS, the more buyers will wonder what’s wrong with it.  Let us help you with a pricing strategy.  And when those offers come in we can help you evaluate each one.  A high offer price is fantastic, but terms also matter.  We can help you manage those offers and choose the best one for you.

Lifestyle March 22, 2023

Word Art – Yea or Nay?

I’ve been reading a lot about design trends that are hot, and those on their way out this year.  And guess what?  They all contradict each other!  Style is such a personal thing.  One trend that many designers seem to agree on is Word Art.

Word Art has been around for eons, but in the last decade has become ubiquitous.  In the design world, it has fallen out of favor for its generic impersonal cliches and mottos (think Live, Laugh, Love). By the way, if you have this sign in your home please don’t kill the messenger!

Quick, inexpensive and impersonal art pieces are going out of style in favor of more one-of-a-kind treasures, or items that have more nuanced, personal meaning and speak to your aesthetic.   Decorating can be difficult.  My husband and I try to purchase something unique whenever we travel that compliments the style of our home and will be a warm reminder of that particular experience.  Do we also have things from Target in our home?   Yes!

Do you have word art?  I must admit I have a few pieces, although the overused ones make me cringe a little when I see them.  I think they can be really cute in certain spaces, like a baby’s room.  We have a sign in the guestroom that reads “Home is Where Your Mom Is” which is obviously intended for our visiting adult children.  But the bottom line is, if word art makes you happy, then go get your word on – it’s your home!